This model represents a Sales Value Stream that traces how a customer inquiry becomes an order, how that order is fulfilled, how revenue is recognized, and how sales performance is analyzed. From a business architecture standpoint, the model provides: End-to-End Traceability It shows how value is created and delivered across the sales lifecycle—from order capture through fulfillment, billing, and reporting. Role-to-Capability Alignment The Sales Representative role is mapped to the operational services that execute value stream stages, clarifying responsibilities and handoffs. Service Enablement of Value Stages Each stage (Order Capture, Fulfillment, Billing & Payment, Sales Analysis) is supported by corresponding business services, ensuring that capabilities enable the value stream. Information Flow and Business Objects Key business objects (Order, Invoice, Payment, Sales Report) are shown as outputs of value stream stages, enabling data lineage understanding. Operational Dependencies The dashed arrows indicate service support or collaboration across stages, revealing cross-functional process integration. Analytics and Feedback Loop Sales Analysis & Reporting closes the loop by producing insights used to improve upstream activities (sales, customer service, and order management). Overall, the model is a holistic view linking business roles, capabilities/services, value stream stages, and information objects—delivering clarity on how sales operations create measurable business outcomes.